Northcoast Asset Mgt

About

NorthCoast Asset Management was formed in 1988 by Paul Dean, Richard Semels, and Dr. Harry Suber ' each bringing more than 20 years experience to the table. Their belief was that few equity money managers were good at managing risk and even fewer were consistent in their decision-making. An opportunity existed for a firm which recognized that money management was as much about avoiding punishing losses as it was with booking terrific gains. At the same time, the firm understood the value of quantitative research and rules-based management. Sixteen years later, the same principles hold. What has changed is the bear market of 2000-2002 as the risk management facade created by high-priced marketing campaigns came crashing dow